“A finales de 2007 el 31% de las consolas capaces de conectarse a la red en Norteamérica estarán activas online” afirma Billy Pidgeon, analista de IDC. El incremento proviene de las suscripciones, de los contenidos descargables y de la publicidad. El aumento de los ingresos es el mayor jamás conocido por el sector del software para consola, según Pidgeon. Sólo en Norteamérica, los beneficios de este año cuadruplicarán los de 2006, siendo, respectivamente, de 583 y 133 millones de dólares. Por otro lado, no deja de ser curiosa la definición que IDG Entertainment hace de cinco tipos de jugadores para ayudar a la mercadotecnia a comprender las motivaciones de los jugadores. Podéis ver esas definiciones en el enlace. Fuente:
Edge Online.
Defining gamers
In a separate study from IDG Entertainment, that research firm saw fit to define five different types of gamers to help marketers understand gamers' motivations.
As provided by IDGE:
Core Gamers: Core Gamers choose gaming as their main form of entertainment and want to maximize their time gaming. They prefer gaming over going to the movies or out to dinner.
Status Gamers: Status Gamers are proud of their gaming skills and enjoy being the first to try the newest and hottest titles. They also like to discuss their gaming experiences at school or work.
Social Gamers: Social Gamers view gaming as a communal experience. They prefer to play games with people they care about, forming a social link, and coordinate social functions around gaming.
Active Gamers: Active Gamers prefer games where movements are reflected in the game and allow gamers to get out of their chairs. They use gaming as a physical release.
Casual Gamers: Casual Gamers use gaming as an emotional release and as a way to play different roles. Casual gamers view gaming as a secondary form of entertainment and don't feel the necessity to be the first to try a new game.
Hablando en inglés: ¿¿¿WTF
Es mucho más correcto que dividirlo en dos grupos (juarkore y ocasional) y acierta al meter el grupo de los "social gamers", pero tampoco me acaba de convencer esta lista.