Noticias recomendadas
Últimas notas de prensa
Nota de prensa n: 461 / 22-3-2006:
The Fast and the Furious: Tokyo se pilota en el móvil con I-play
La franquicia The Fast and the Furious lanza un nuevo éxito de ventas en todo el mundo
London, UK & San Francisco, CA – 22 de marzo de 2006: I-play, compañía de juegos para móviles y editora de dos de los juegos de carreras más vendidos en Europa y EEUU, anuncia hoy la firma del acuerdo con Universal Studios Consumer Products Group para llevar a los móviles la tercera parte de la exitosa saga cinematográfica de carreras de coches The Fast and the Furious. El juego para móviles de I-play: The Fast and the Furious: Tokyo, será lanzado simultáneamente con la película de Universal Pictures en junio de 2006: The Fast and the Furious: Tokyo Drift.
-- Publicidad --
I-play ha logrado un enorme éxito con la saga de juegos The Fast and the Furious. Hasta el día de hoy se han descargado cuatro millones de juegos de esta franquicia, constituyéndose así como la saga de juegos de carreras de coches más exitosa de todo el mundo hasta el día de hoy.
El juego será lanzado con la última tecnología en cuanto a juegos de carreras para móviles. I-play junto a Universal buscará incluso aumentar el volumen de ventas de títulos precedentes a The Fast and the Furious: Tokyo.
David Gosen, actual CEO de I-play, anota: “Lo que realmente estamos haciendo con The Fast and the Furious: Tokyo es un videojuego prácticamente perfecto en todos sus aspectos: una genial y exitosa franquicia; una fantástica jugabilidad; y gráficos de última generación nunca vistos hasta ahora. Además, esta saga de títulos resultan muy atractivos a un público entre 18 y 35 años, los usuarios más activos a la hora de descargarse videojuegos para móviles”.
Jeremy Laws de Universal, comenta: “I-play ha convertido a The Fast and the Furious en una de las más exitosas sagas de juegos para móviles. Estamos encantados con ello y deseando conseguir más éxitos en nuestra relación con I-play.”
About The Fast and the Furious: Tokyo Drift
From the producer of the worldwide blockbuster hits The Fast and the Furious and its sequel, 2 Fast 2 Furious, comes the latest installment of the adrenaline-inducing series built on speed—The Fast and the Furious: Tokyo Drift. Set in the sexy and colorful underground world of Japanese drift racing, the newest and fastest customized rides go head-to-head on some of the most perilous courses in the world.
Sean Boswell (Black) is an outsider who attempts to define himself as a hot-headed, underdog street racer. Although racing provides a temporary escape from an unhappy home and the superficial world around him, it has also made Sean unpopular with the local authorities. To avoid jail time, Sean is sent to live with his gruff, estranged father, a career military-man stationed in Tokyo.
Now officially a gaijin (outsider), Sean feels even more shut out in a land of foreign customs and codes of honor. But it doesn’t take long for him to find some action when a fellow American buddy, Twinkie (Bow Wow), introduces him to the underground world of drift racing. Sean’s simple drag racing gets replaced by a rubber-burning, automotive art form—with an exhilarating balance of speeding and gliding through a heart-stopping course of hairpin turns and switchbacks.
On his first time out drifting, Sean unknowingly takes on D.K., the “Drift King,” a local champ with ties to the Japanese crime machine Yakuza. Sean’s loss comes at a high price tag when he’s forced to work off the debt under the thumb of ex-pat, Han (Kang). Han soon welcomes Sean into this family of misfits and introduces him to the real principles of drifting. But when Sean falls for D.K.’s girlfriend, Neela (newcomer Kelley), an explosive series of events is set into motion, climaxing with an ultimate high stakes face off.
The Fast and the Furious 3: Tokyo Drift is directed by Justin Lin (Better Luck Tomorrow, Annapolis) and written by Chris Morgan (Cellular), Kario Salem (The Score) and Alfredo Botello. The film is produced by Neal H. Moritz (xXx, S.W.A.T.) and executive produced by Clayton Townsend (The Skeleton Key, The 40 Year-Old Virgin).
About Universal Studios Consumer Products Group
Universal Studios Consumer Products Group is responsible for global licensing and retail strategies as well as building brand recognition of the extensive catalogue of NBC Universal properties. Universal Studios Consumer Products Group is a unit of NBC Universal, one of the world"s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.
About I-play
I-play brings the best in mobile entertainment to an audience of over one billion people via retail stores, online portals including http://www.iplay.com/ and a network of over 100 carriers worldwide, including Sprint (NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others. I-play has been creating mobile games since 1998 and continues to spearhead the creation of games for the next generation. As one of the world"s longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. Working with the best media and entertainment brands I-play is dedicated to fulfilling the promise of the mobile phone as the first truly mass-market electronic entertainment platform.
I-play"s investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with European Regional HQ in Dunfermline, Scotland and North American Regional HQ in San Mateo, California; a publishing studio in Macclesfield as well as sales offices in Paris, Hamburg, Madrid, Rome, New York and Singapore.
For more information, please call +44 (0) 20 7901 1760 or visit us at http://www.iplay.com/ I-play is a trademark and trading name of Digital Bridges Limited.
Comenta esta nota de prensa
Colabora con P4P
+ NOTICIAS
+ ARTÍCULOS
-- Publicidad --
I-play ha logrado un enorme éxito con la saga de juegos The Fast and the Furious. Hasta el día de hoy se han descargado cuatro millones de juegos de esta franquicia, constituyéndose así como la saga de juegos de carreras de coches más exitosa de todo el mundo hasta el día de hoy.
El juego será lanzado con la última tecnología en cuanto a juegos de carreras para móviles. I-play junto a Universal buscará incluso aumentar el volumen de ventas de títulos precedentes a The Fast and the Furious: Tokyo.
David Gosen, actual CEO de I-play, anota: “Lo que realmente estamos haciendo con The Fast and the Furious: Tokyo es un videojuego prácticamente perfecto en todos sus aspectos: una genial y exitosa franquicia; una fantástica jugabilidad; y gráficos de última generación nunca vistos hasta ahora. Además, esta saga de títulos resultan muy atractivos a un público entre 18 y 35 años, los usuarios más activos a la hora de descargarse videojuegos para móviles”.
Jeremy Laws de Universal, comenta: “I-play ha convertido a The Fast and the Furious en una de las más exitosas sagas de juegos para móviles. Estamos encantados con ello y deseando conseguir más éxitos en nuestra relación con I-play.”
About The Fast and the Furious: Tokyo Drift
From the producer of the worldwide blockbuster hits The Fast and the Furious and its sequel, 2 Fast 2 Furious, comes the latest installment of the adrenaline-inducing series built on speed—The Fast and the Furious: Tokyo Drift. Set in the sexy and colorful underground world of Japanese drift racing, the newest and fastest customized rides go head-to-head on some of the most perilous courses in the world.
Sean Boswell (Black) is an outsider who attempts to define himself as a hot-headed, underdog street racer. Although racing provides a temporary escape from an unhappy home and the superficial world around him, it has also made Sean unpopular with the local authorities. To avoid jail time, Sean is sent to live with his gruff, estranged father, a career military-man stationed in Tokyo.
Now officially a gaijin (outsider), Sean feels even more shut out in a land of foreign customs and codes of honor. But it doesn’t take long for him to find some action when a fellow American buddy, Twinkie (Bow Wow), introduces him to the underground world of drift racing. Sean’s simple drag racing gets replaced by a rubber-burning, automotive art form—with an exhilarating balance of speeding and gliding through a heart-stopping course of hairpin turns and switchbacks.
On his first time out drifting, Sean unknowingly takes on D.K., the “Drift King,” a local champ with ties to the Japanese crime machine Yakuza. Sean’s loss comes at a high price tag when he’s forced to work off the debt under the thumb of ex-pat, Han (Kang). Han soon welcomes Sean into this family of misfits and introduces him to the real principles of drifting. But when Sean falls for D.K.’s girlfriend, Neela (newcomer Kelley), an explosive series of events is set into motion, climaxing with an ultimate high stakes face off.
The Fast and the Furious 3: Tokyo Drift is directed by Justin Lin (Better Luck Tomorrow, Annapolis) and written by Chris Morgan (Cellular), Kario Salem (The Score) and Alfredo Botello. The film is produced by Neal H. Moritz (xXx, S.W.A.T.) and executive produced by Clayton Townsend (The Skeleton Key, The 40 Year-Old Virgin).
About Universal Studios Consumer Products Group
Universal Studios Consumer Products Group is responsible for global licensing and retail strategies as well as building brand recognition of the extensive catalogue of NBC Universal properties. Universal Studios Consumer Products Group is a unit of NBC Universal, one of the world"s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.
About I-play
I-play brings the best in mobile entertainment to an audience of over one billion people via retail stores, online portals including http://www.iplay.com/ and a network of over 100 carriers worldwide, including Sprint (NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others. I-play has been creating mobile games since 1998 and continues to spearhead the creation of games for the next generation. As one of the world"s longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. Working with the best media and entertainment brands I-play is dedicated to fulfilling the promise of the mobile phone as the first truly mass-market electronic entertainment platform.
I-play"s investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with European Regional HQ in Dunfermline, Scotland and North American Regional HQ in San Mateo, California; a publishing studio in Macclesfield as well as sales offices in Paris, Hamburg, Madrid, Rome, New York and Singapore.
For more information, please call +44 (0) 20 7901 1760 or visit us at http://www.iplay.com/ I-play is a trademark and trading name of Digital Bridges Limited.
El juego será lanzado con la última tecnología en cuanto a juegos de carreras para móviles. I-play junto a Universal buscará incluso aumentar el volumen de ventas de títulos precedentes a The Fast and the Furious: Tokyo.
David Gosen, actual CEO de I-play, anota: “Lo que realmente estamos haciendo con The Fast and the Furious: Tokyo es un videojuego prácticamente perfecto en todos sus aspectos: una genial y exitosa franquicia; una fantástica jugabilidad; y gráficos de última generación nunca vistos hasta ahora. Además, esta saga de títulos resultan muy atractivos a un público entre 18 y 35 años, los usuarios más activos a la hora de descargarse videojuegos para móviles”.
Jeremy Laws de Universal, comenta: “I-play ha convertido a The Fast and the Furious en una de las más exitosas sagas de juegos para móviles. Estamos encantados con ello y deseando conseguir más éxitos en nuestra relación con I-play.”
About The Fast and the Furious: Tokyo Drift
From the producer of the worldwide blockbuster hits The Fast and the Furious and its sequel, 2 Fast 2 Furious, comes the latest installment of the adrenaline-inducing series built on speed—The Fast and the Furious: Tokyo Drift. Set in the sexy and colorful underground world of Japanese drift racing, the newest and fastest customized rides go head-to-head on some of the most perilous courses in the world.
Sean Boswell (Black) is an outsider who attempts to define himself as a hot-headed, underdog street racer. Although racing provides a temporary escape from an unhappy home and the superficial world around him, it has also made Sean unpopular with the local authorities. To avoid jail time, Sean is sent to live with his gruff, estranged father, a career military-man stationed in Tokyo.
Now officially a gaijin (outsider), Sean feels even more shut out in a land of foreign customs and codes of honor. But it doesn’t take long for him to find some action when a fellow American buddy, Twinkie (Bow Wow), introduces him to the underground world of drift racing. Sean’s simple drag racing gets replaced by a rubber-burning, automotive art form—with an exhilarating balance of speeding and gliding through a heart-stopping course of hairpin turns and switchbacks.
On his first time out drifting, Sean unknowingly takes on D.K., the “Drift King,” a local champ with ties to the Japanese crime machine Yakuza. Sean’s loss comes at a high price tag when he’s forced to work off the debt under the thumb of ex-pat, Han (Kang). Han soon welcomes Sean into this family of misfits and introduces him to the real principles of drifting. But when Sean falls for D.K.’s girlfriend, Neela (newcomer Kelley), an explosive series of events is set into motion, climaxing with an ultimate high stakes face off.
The Fast and the Furious 3: Tokyo Drift is directed by Justin Lin (Better Luck Tomorrow, Annapolis) and written by Chris Morgan (Cellular), Kario Salem (The Score) and Alfredo Botello. The film is produced by Neal H. Moritz (xXx, S.W.A.T.) and executive produced by Clayton Townsend (The Skeleton Key, The 40 Year-Old Virgin).
About Universal Studios Consumer Products Group
Universal Studios Consumer Products Group is responsible for global licensing and retail strategies as well as building brand recognition of the extensive catalogue of NBC Universal properties. Universal Studios Consumer Products Group is a unit of NBC Universal, one of the world"s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.
About I-play
I-play brings the best in mobile entertainment to an audience of over one billion people via retail stores, online portals including http://www.iplay.com/ and a network of over 100 carriers worldwide, including Sprint (NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others. I-play has been creating mobile games since 1998 and continues to spearhead the creation of games for the next generation. As one of the world"s longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. Working with the best media and entertainment brands I-play is dedicated to fulfilling the promise of the mobile phone as the first truly mass-market electronic entertainment platform.
I-play"s investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with European Regional HQ in Dunfermline, Scotland and North American Regional HQ in San Mateo, California; a publishing studio in Macclesfield as well as sales offices in Paris, Hamburg, Madrid, Rome, New York and Singapore.
For more information, please call +44 (0) 20 7901 1760 or visit us at http://www.iplay.com/ I-play is a trademark and trading name of Digital Bridges Limited.
Colabora con P4P
